1) Number of copies: The more copies available for each lead, the cheaper it is since there is more competition.

2) Budget: Budgets that are above "Good" increase the price of the lead.

3) Project stage: If the customer is only researching design prices, the lead price is discounted.

4) Work frequency: If the work is recurring, then the lead price is increased.

5) Discounts: Leads that are old and not yet expired will be discounted by 50%

Each factor listed above has now been moved to the top of the page and sectioned off to indicate their importance. Here is one such example:

Lead Price Factors

This should help designers make good decisions about lead purchases. We have also noticed that from time to time there are projects with a low budget, but which are still a high price. This happens when the customer requests only 3 quotes, the minimum budget is already low and they enter a budget that is double the minimum, but is still quite low. This is because we did not include budget levels as a factor for pricing, only the magnitude above the minimum budget. As such, we will be adding an additional factor that will make low budget leads cheaper.

If you have any ideas for additional factors that should affect the lead price, we would love to hear about it in the comments section.

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